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» Less sugar for me…

Above image from: http://www.bbc.co.uk/apprentice/videos.html

Warning: this post has nothing to do with photography. Yippee!

I think I am losing respect for Sir Alan Sugar. Throughout the previous three series of The Apprentice, one of the most enjoyable and stimulating programmes I have ever watched, I have always trusted Sir Alan to act as God on Judgement Day to pluck out not only the unworthiest candidates in the business sense, but those who have literally acted as Judases.

The Apprentice clearly works in black and white: those who make money, and those who make less than the other team; hence who has ‘won’ and who has ‘lost’. Alot of the time, characters who have contributed to a task in non-monetary ways are fired because their performance didn’t translate into direct cash. Those people may include highly-emotional people, certain women who have stumbled on the emotional side of the experience (such as Adele in the first series) or men who simply desire to make their efforts more ‘artistic’ than simplistically hard-sell. I’m thinking of Raef from the current series, fired a few weeks before the final.

However, the first three series impressed me because Sir Alan always managed, through the eyes and ears of Nick and Margaret, to dispatch the ugly-minded and intolerably arrogant candidates; some of those candidates who may have fared well up right up the final, but whose selfish intentions suddenly become exposed in the last stages and trip them up before the boss himself.

The final of the current series see four business people, three of which I am hugely disappointed to have made it, making a three out of four chance that I will be thoroughly unimpressed with the winning ‘Apprentice’ next week. There is the cocksure and overly-defensive Alex, whose habit of referring to himself in third person makes my skin crawl. For the record, he most definitely does not win my female ‘he’s gorgeous’ vote as other gigglish women viewers seem to be doing, so much so, that I would go as far to count Nick as a more attractive specimen of manhood. Besides, what’s being attractive got to do with it? This is The Apprentice, not Big Brother. A carnal attraction to Simon in episode 3 made the viewing a little more pleasurable for me, and it was pleasurable enough considering that episode was the photography task, but it was the fact that he wasn’t an arrogant plonker and that he preferred to practice rather than preach, that made me disappointed that he didn’t get anywhere near the final. Sir Alan seems to have (uncharacteristically) ignored the schoolboy-like tact Alex took up in the last episode when he petulantly exposed Lucinda and the doubts she aired (in confidence) to the others during the interviews. Neither was I impressed when a few weeks ago, Alex joined in the verbal gangrape of Sara (Zara?) following her escape from the firing line. Only Raef had a streak of gentlemanly conduct in him and came to her defence, and yet Raef was fired for making a subtle one-time mistake with the advertising task. Contrast that to the many chances Sir Alan decided to give Michael ‘I’ll trod on anyone!’ Sophocles , and I’m even more baffled.

Lee McQueen (who also sinisterly refers to himself in third person, and who was also part of the aforementioned verbal gangrape) is also in the final. He narrowly escaped losing the respect of Sir Alan when it transpired he’d lied on his CV last week. Somehow he got confused and, erm, couldn’t remember whether he had spent 2 years, or four months , at university. I dislike his shouty mouth-spitty manner, slightly insane expression, and most of all, his sales technique in the car task. Saying ‘Help me out here’ in order to close a sale with a customer is pretty pathetic in my book! He’s not the worst candidate but certainly not as impressive as I found the likes of previously-fired Raef.
I’m not quite sure what Helen Speight is doing in the final. To my sister during conversation I like to refer to her as Helen Speightful, as my impressions of her had been fixed during the photography task when she bullied technophobe Lucinda into working (or not working) a laptop whilst mulling round with a cup of tea as a self-professed technophobe herself. Not only that, but what exactly has she done during the series? I have only seen her mull in the shadows of tasks, sucking figurative lemons, coming to the camera only to swear her ugly Northern mouth off (I am Northern so I can say that, ha ha) about making her way in a male-dominated environment and how she takes no nonsense from anyone. Don’t all women have to make their way in a male-dominated environment, me love? Highlighting a supposed personal difficulty, one that is part of every woman’s experience in the world, is weak.

Then there is Clare. She is the only one I did expect to see in the final, and the one I don’t mind winning, unlike the rest. To me she is a strong candidate, in the Ruth Badger sense (her from Series 3), only with an eternal squinty smirk on her face and the slight smudge I see on her character from being a slack twerp in the first three episodes. Since then she has improved, as everyone can see. However, I’m a bit bored by the constant accusation that she talks too much. Her voice might be droney with that mono-intonation but there are times when her mouth’s been clapped shut and Sir Alan still manages to throw the Clare ‘motor mouth’ cliche at her.

Watching something like The Apprentice makes watching Big Brother a bit like drinking diluted Robinsons after having a glass of freshly squeezed orange. I have to use an analogy there that not only sums up how The Apprentice is a much more wholesome and substantial programme, making the watery meaninglessness of people-who-have-done-nowt of Big Brother more obvious, but I also want to express how unhealthy and less enjoyable a programme like Big Brother is compared the business lesson one receives whilst watching a reality programme with probably just as much enjoyable bitching.

So, Sir Alan, your godly gaze upon your contestants may be as strong as ever, but please do not direct it toward the ones cannot even swell up a vestige of modesty to be the one next chosen to sit at your right hand side. I’ll watch the final through the gaps between my fingers…

This entry was posted on Saturday, June 7th, 2008 at 1:28 pm and is filed under Other subjects, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Less sugar for me…”

  1. Arty Smokes Says:

    June 8th, 2008 at 4:28 am

    Sir Arthur Smokes approves of your attempt to (temporarily) move from the field of photography to that of television review. He feels that such long-form writing is sadly lacking from today’s media as the short attention spans of modern Britons are pandered to by supposedly serious journalists. He adds, however, that he has never seen a minute of this programme (although his mother is an addict) but would very much like to tune in if “verbal gang-rape” is a regular occurrence. He’ll also be using that pleasing turn of phrase in his list of achievements when he updates his CV. (Or suicide note, which is likely to be tackled first.)

  2. Ellie Says:

    June 8th, 2008 at 9:22 pm

    I entirely agree, this series has been slightly different from the others. I think the reason is simply because drama sells and gets viewers, and gradually The Apprentice has become more about the drama then the business. Ever since the infamous candidate - whose name has completely slipped my mind! - known simply for her backstabbing and nasty ways, the popularity of watching a programme like the apprentice, with more malicious and less talented participants, has become apparent. In my opinion, the BBC and Alan Sugar have sold out. I hope after this series they stop the apprentice, so it doesn’t end up like another Big Brother, on its 10 millionth series and bringing inmore and more ridiculous people to push boundaries and cling on to an audience.

  3. Alex Says:

    June 30th, 2008 at 9:28 pm

    I would recommend to read the books from Donald Trump, he is the man behind “the apprentice”. By the way, he can build beautiful buildings, you may like them. Alex

  4. Franziska Says:

    July 4th, 2008 at 9:57 am

    I lost most of my respect for Alan Sugar a while ago actually. He’s nothing but a big bully to me. We live in the 21st century, there is no need to shout, humiliate or belittle your (future) employee(s). I would have more respect for him if he had shown a completely different approach to finding the right apprentice, namely teach them good values, respect (that isn’t based on fear) and that you should always enjoy what you are doing.

  5. chica Says:

    July 12th, 2008 at 3:08 am

    I just wanted to say how awesome I think your photography is. I’m an amature photographer and it’s great to have inpiration around, thank you! xo chica

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