Comments on: Life campaign

By: sagar

sagar — Fri, 22 Aug 2008 17:48:46 +0000

although i love the picture………but font is ruining it
still a nice capture…….and i appreciate the way you have edited it..i can’t believe it is made of two pictures
good job done

By: Miss Aniela

Miss Aniela — Tue, 22 Jul 2008 11:52:32 +0000

Hi @ J Vo
Thanks for the feedback.

Earlier I passed some feedback from the blog comments onto Life, and was told that the director intended everything the way it was, including the repetition of ‘pure’.
But thanks everyone for the observations. In my opinion this blog is as good as a spellchecker or even a physical focus group, or even better, for its ease & inexpense!

By: j-vo

j-vo — Tue, 22 Jul 2008 03:11:20 +0000

miss a:

I do like the photo. Your patchwork of all the different images is incredible!

By: j-vo

j-vo — Tue, 22 Jul 2008 03:10:34 +0000

From a grammatical point of view, the entire paragraph is a disaster. The very first word of the second sentence should be capitalized (It not it). That entire line is a run on sentence and would be served well by a period after “lifestyle” or even a semi colon. The second line - “Life water is pure water in its purest form” is redundancy if I ever saw it! As well, the part where it says “untouched by man bottled from beneath or certified organic land”, there is something wrong with this portion. I can’t quite place my finger on it but it doesn’t read fluidly. At the very least, a comma is required; at most a complete re-write wouldn’t be a bad idea. And yes, there needs to be a period at the end of the paragraph, after “land”.

By: Terry

Terry — Wed, 25 Jun 2008 19:25:24 +0000

@ Randy

You are very correct about the punctuation. After looking at it again, I completely agree with you…..

By: Randy

Randy — Wed, 25 Jun 2008 18:30:50 +0000

@Matt

I wasn’t saying you should look like Coke or Pepsi. I was merely pointing out what a powerful brand like Coke or Pepsi would do. Their logo is very important to them. In fact, the Coke logo is one of, if not the most recognizable logo in the world. Not sure if you are the client or the designer, but if you are not the client, then I hope they are ok with that bottle facing the direction it does.

@Terry

Yes you are correct. It is common for designers to leave out punctuation in a headline but not in body copy. And if the punctuation is left out at the end of a sentence, then there shouldn’t be any other punctuation in the line. In the advert, there is a period and a comma in the middle of the copy but nothing at the end. Therefor, it must have been an oversight.

@ Miss Aniela
I am very passionate about advertising and my comments were not meant to offend or upset (I don’t think I did that but wanted to be clear). I just wanted to know if it was a finished advert or a comp/layout in the hopes that you might have time to fix (if you wanted to). Your photography is great…keep it up.

By: Terry

Terry — Wed, 25 Jun 2008 13:42:00 +0000

I think the ad is great. It is common for graphics artist to not use a period at the end of this type of ad campaign. The font is perfect in my opinion. With its almost hand written look, It seems to match the feel and agenda of the company as a whole. It would be impossible to find a photographer who could have done this better. I like the fact that the label is not perfectly facing me. That way it does not look so staged. Congratulations to Aniela and Life Water for this very nice advertisement.

By: Matt Lennard

Matt Lennard — Wed, 25 Jun 2008 10:35:54 +0000

@Randy
This is part of a rebranding. The website will be changing shortly to reflect this.

Good point about the label position. That does raise an interesting issue - Do we want to be PERFECT? Although you assume we want to look exactly like Coke/Pepsi and everyone else. Our ethics are miles apart. We have NO desire to be anything like them. If a quirky label position (mistake) helps to differentiate us then great!

@All

Thank you all for the honest feedback.

We are a young, small company not a huge conglomerate after world domination, so go easy on us!

Of course we will make mistakes.

We are trying to make a dent in a global problem – The World Water Crisis.

To date we have built

3 wells in Uganda

11 wells and 18 water filters in Cambodia

With more projects to come!

By: Miss Aniela

Miss Aniela — Wed, 25 Jun 2008 10:00:32 +0000

The soft outline of two brassiered breasts from underneath a very modest everyday top? I agree with Terry.
To find something ’sexual’ in this pic (sexual is a strong word) would require a very Victorian attitude to the shapes of women’s bodies.

@ Randy
I appreciate the acerbic critique. Feedback is more important than I initially thought when I shared this image on here and on Flickr, and will be passed on.

By: Randy

Randy — Wed, 25 Jun 2008 04:10:34 +0000

One more thing..the logo on the bottle is not positioned right. If I were the client, that logo on the bottle would be straight to the camera no matter what. You would never see a coke or pepsi bottle turned partially away from the camera. Ever.